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Colorful & Entertaining

the Trix Rabbit &

Trix Cereal

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Ever Promoting Fruit Flavored Trix Cereal is the Trix Rabbit

The Trix Rabbit, a fictional white rabbit was created as a
mascot for the Trix cereal. He didn't like other foods, just
Trix cereal. as he said in his black & white debut in 1961
"I'm a rabbit, and rabbits are supposed to like carrots. But I hate
carrots. I like Trix!"

Silly rabbit, Trix are for kids!

Trix is a fruit-flavored, ground-corn breakfast cereal
made by General Mills.

In every commercial, the Trix Rabbit tries to get the
children to give him their Trix cereal, using a simple disguise.

The rabbit's attempts fail every time. The children, who refuse
to give him the cereal, say,
"Silly rabbit, Trix are for kids!"

The Rabbit's love for the "raspberry red, lemon yellow,
orange orange" taste of Trix cereal forced him to dress in
disguises of all sorts to beg, borrow or steal Trix from
the neighborhood children. Unfortunately, all his work
ended with the same reply, "Silly Rabbit, Trix are for Kids!"

During the election year of 1976, a campaign was launched to see
if the Rabbit should finally get some get Trix. Children wrote
letters and voted 99% in favor of letting the rabbit eat his
heart's desire. The Rabbit was awarded a whole bowl of Trix.
However, when he asked for more, the kids said, "Wait till the
next election."

Russell Horton provided the voice of the Trix Rabbit.

General Mills' Yoplait division also produces a Trix yogurt, with
fruit flavors also aimed at kids.

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