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Cornelius Rooster


Kellogg's Corn Flakes

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Cornelius Rooster knows that the best way to start off
your day is with a bowl of Kellogg's Corn Flakes.

In 1906 Will Kellogg, the inventor of corn flakes,
organized the Battle Creek Toasted Corn Flake Company,
which became known as the WK Kellogg Company.

They launched an ambitious national advertising campaign
to promote cornflakes, not merely as an enjoyable health
food, but as a convenient breakfast food.

In 1957 the Leo Burnett Advertising Agency was contacted
and developed Cornelius specifically for the front of the
Kellogg's Corn Flakes cereal package.

Various cartoon characters and celebrities have advertised
the virtues of Corn Flakes on the cereal boxes since it
came on the market in 1906.

Among those who have shared billing fame with Cornelius are:

Sweetheart of the corn
Jasmin and Aladdin
Jonny Quest
Goofy and Max
Fancy and Top Cat
Thing One and Thing Two
Santa Claus

In Kellogg's first year, they shipped out 175,000 cases
of corn flakes, and before long, Kellogg's Corn Flakes
became a household item across the country.

Will Kellogg, who's older brother was Dr. John Harvey Kellogg,
left school after the sixth grade.

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